About Us

Established in 2007, Dream Project is dedicated to contributing to the development and growth of Türkiye’s MICE and tourism sectors while fostering unity and communication across the industry. Building upon the success of the well-recognized ACE of M.I.C.E. Exhibition and ACE of M.I.C.E. Awards, Dream Project introduced another flagship event to the global calendar in 2023: the International Istanbul Tourism Fair (ITF).

The fair is organized to generate new client streams and markets through a professional Hosted Buyer program, reinforce solidarity and networking through dedicated evening events, and continuously elevate industry standards through high-level summits, workshops, and seminars.

Dream Project proudly expanded its long-standing portfolio of tourism and MICE events with the launch of the Istanbul Tourism Fair. On October 4–5, 2023, the inaugural ITF brought together global tourism leaders, hosting 200 exhibitors and welcoming 13,500 industry professionals. Spanning from the Americas to Japan, Africa to the Middle East, and Europe to Asia, including the Baltics and Eurasia, 250 international buyers from 50 countries conducted 6,500 B2B meetings. Featuring the top travel agencies and operators generating the highest tourist flows to Türkiye, the platform introduced new products and set the strategic roadmap for tourism in 2024.

The second edition of the Istanbul Tourism Fair took place on October 9–10, 2024, at the Yenikapı Eurasia Show and Art Center. The event welcomed over 15,000 tourism professionals, hosted international buyers from 37 countries, and featured more than 200 exhibiting companies. As part of the Tourism Summit and Gastro Travel Summit, 150 visionaries addressed the industry across 29 distinct topics, sharing actionable solutions and upcoming trends. On the evening of September 25, participants gathered for an unforgettable networking evening at the ITF Gala Party hosted at Swissotel The Bosphorus.

On September 25–26, the Istanbul Tourism Fair once again united the global titans of the industry. A total of 314 exhibitors participated in the exhibition, which was visited by 16,500 professionals. Across 50 countries, 450 international buyers conducted 7,500 targeted B2B meetings. Industry decision-makers, leading tour operators, and agencies discovered new market offerings, effectively defining the tourism roadmap for 2026.

Taking place on September 24–25, 2026, the 4th edition of the Istanbul Tourism Fair has officially achieved "International Fair" status. With this recognition, the International Istanbul Tourism Fair continues to accelerate its growth and influence on both a national and global scale.

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